A pen paused above an unsigned renewal contract. AI-generated editorial illustration.

Why Braxton Barber

Know the room. Change the conversation.

The buyer needs someone who understands how a technology deal is built, and who is paid only to represent the buyer.

By Braxton BarberFee-only / Buyer-side / Vendor-neutral
AI-generated editorial illustration. Not footage of an actual affected organization.
Why Braxton Barber

Ten years of sitting in the room while these decisions got made.

Braxton Barber

My background spans roughly a decade in enterprise technology sales and related delivery environments, including cybersecurity, secure connectivity, healthcare IT and public-safety systems. That experience has put me in conversations where price, technical scope and operational risk do not always line up neatly.

The work has included Cogent Communications, Seculore Solutions and RedSky Technologies, along with technical dress rehearsal work for an Epic EHR upgrade at Loyola Medicine through TEKsystems. These are relevant parts of my experience, not endorsements of B3 Advisory.

The value of that perspective is practical: understand what the proposal says, identify what it leaves open, and help the buyer ask for evidence before the signature makes a gap harder to fix.

B3 Advisory applies that approach through fee-only projects and retained buyer representation. The recommendations, deliverables and commercial terms are visible to the client. No vendor pays for the outcome.

Before the next signature

Make the decision with someone on your side.

Start with the decision, the deadline and the evidence you need. We will define a practical scope from there.

Schedule a 20-minute scoping call →